A short history of the old neon signs along Las Vegas Boulevard

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Silver Slipper, 1950

The sign that’s a shoe! A high heel, specifically, graced this motel from 1950 to 1988. Las Vegas history can truly be summed up by the history of the plot of land at 3120 Las Vegas Blvd. South:

The Pair-O-Dice closed, and on that land went the Hotel Last Frontier. In 1950, the Silver Slipper was added in what was now Last Frontier Village. That sold and became the New Frontier. In the mid-’60s, it was renamed the Frontier and owned by Howard Hughes. In 1987, the motel was sold with the Frontier and torn down to make room for more parking. The village faced additional challenges, with the 1991 start of a Culinary union strike, the longest in state history. Phil Ruffin’s 1998 purchase of the hotel marked the end of the strike, and he renamed it the New Frontier (again). It was demolished in 2007 and has sat empty ever since.

Near the Neon Museum at McWilliams Avenue

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